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| GSK: An Inclusive Business Model |
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To ensure commodity exchanges benefits reach the recesses of rural India, GSK, an inclusive business model, has been designed as a single-window service for all pre-harvest and post-harvest requirements of farmers. Thanks to India Post’s ubiquitous network of over 155,000 post offices across the country, MCX’s potential to reach out to farmers through GSK has grown exponentially, enabling it to cater to the marketing, warehousing and advisory needs of farmers across India.
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GSK drives inclusive growth by providing the following services to address certain deficiencies in the rural economy.
- Spot and Futures price information of agricultural commodities
- Query redressal
- Quality agri inputs
- Weather insurance
- Warehousing receipt and credit lending
- Non agri products like rural water purifiers
- SMS based service
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| GSK is a revenue generative, scalable, replicable Inclusive Business model with varied range of operations and an ability to reinvent itself with changing times. The GSK platform provides partners with the USP of trust, faith and intensive interaction at the village level. Joining hands on this platform also gives partners/Corporates the opportunity to reinforce its socially responsible corporate image. |
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